Products Depends on Marketing Tools

Question: Discuss about the Products Depends on Marketing Tools. Answer: These days success of many products depends on the marketing tools used by the company. One of the most economical and cheapest tool used these days is internet marketing. It involves less or no start-up-capital. You might start blog marketing, social media marketing, email marketing with less investment compared to traditional marketing(Afees, (nd)). Social media today is one of the biggest and cheapest tools of internet marketing. Face book and Twitter are the biggest social media websites Face book which have 1.71 billion monthly active users(statistica, 2016) and twitter which have 313 million monthly active users(statistica, 2016) today can be of great advantage, if used intelligently. Therefore if we use social media our product can easily be marketed to millions of people in the world and all this has no cost we just need to make a Facebook and twitter account and start socializing and sharing our product with people. The company can also use banner adverting services of Google or any other company as well can also use Facebook banner advertising the banner are displayed on different websites and whoever visits the website also views the advertisement. Further these banners are also displayed to mobile users whenever they are using Google apps, there is a small banner which is displayed at the side of the screen and sometimes it is displayed after a user closes an app also. On all these banners there is a hyperlink if the visitor clicks on it he/she is directed to the company website where the product is displayed or described. Using Face book banner advertisement is also an option it is very handy the banner is displayed to millions of users in the world in very cheap price and the biggest advantage of Face book advertisement is that you can choose your audience it gives you choice to advertise your product to users of which ever country or city you want and the best feature is that you can choos e audience on the basis of gender, religion, age, likes, dislikes etc. The third way can be to discuss the product at different forums online. There are a lot of forums where people share their products, problems, experiences with a motive to provide others advantage from their experiences or to discuss their problems with others to find solution or to market their product. Since our product is related to Information technology, we can discuss it on different forums related to information technology and inform different professionals and companies about it as well as take suggestions from users to make the product better. Therefore it can be said that Internet marketing is the cheapest, common and best ways to market the product to the customer, it provides high rates of return with minimum investment. Hence the company should develop a good policy for maximizing the return from it. Network security risks and protection The security and privacy issues a big worry for companies of 20th century and a large amount of money is spent on protection today. The list of the threats is countless such as Someone might enter into the companys database and stole lots of important data. Internal data might get stolen from the database and if it is leaked in the market the share price of company may get affected. The competitor might use the hacker to steal companys marketing plan or new product information Addressing these issues is really important because if not addressed can make company face big losses to take care of this company should Install proper licensed version of software. Hire a team of professionals who task should be to find weaknesses in the system and even the smallest weaknesses should not be tolerated Install good licensed ant viruses. System should be password protected. References (2016). Retrieved 09 26, 2016, from statistica: https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/. Afees, L. ((nd)). Retrieved 9 26, 2016, from aceclue: https://aceclue.com/15-top-benefits-of-internet-marketing/.

NAB Corporate Strategies National Commercial Banking

Question: Discuss about the NAB Corporate Strategies for National Commercial Banking. Answer: Introduction Initially, the National Australia Bank (NAB) was incorporated as the National Commercial Banking Corporation of Australia after the merger of commercial bank of Sydney and the National Bank of Australia in 1982. Morison Ramsay, (2015) points out that the resulting bank was renamed as the National Australia Bank Limited. The expansion of the bank financial bases elicited the offshore bank expansion in the subsequent years. This paper is going to focus on some aspects inherent to strategic change in NAB as well as present growth strategies. Growth and development of the organization through application of corporate strategies Expansion strategies included opening up of branches in major cities in the world such as Beijing, Seoul, Dallas, San Francisco, Taipei, and Athens. The bank has focused on acquisitions as the main drivers of the bank corporate strategy (Fungi et al., 2002, p. 399). NAB activated a buyout clause for the Clydesdale Bank from Scotland and the Northern Irish bank from the Midland Bank. Subsequently, the bank bought the Yorkshire Bank from England and Wales in 1190. Adams (2012) pointed out that, the further acquisition has followed such as; acquisition of Bank of New Zealand in 1992 and also the Michigan national bank in 1995. Earlier the bank had restructured its operation in the USA by closing it branches in Atlanta, Houston, Dallas, San Francisco and Houston in 1991. Expansion period for the bank was concluded by a purchase of USA mortgage originator, Home side Lending based in Florida USA (Laing Dunbar 2015, p. 41).In addition to that, acquisition the bank also merged with MLC Limi ted which formed one of the biggest mergers in the corporate history of Australia. NAB encountered a difficult phase of history (2000-2005) after the sale of Michigan national bank to AMRO. In the year 2001, the bank traded home side Operating assets for US$1.9B to a US-based savings and loans corporation known as Washington Mutual. Corporate strategies pursued by the corporation have ensued growth and stability of NAB over the years. However, some of the growth strategies pursued by the entity have hurt the corporation over the years of its development. Presently, the bank has embraced technology in its operations as in October 2008 NAB launched a branchless direct trading known as You Bank under the stewardship of Greg Sutherland. Cameron Clyne became the CEO of the bank in January 2009, and he initiated reputation change, increased focus on the domestic market and subsequently increased wealth management. In May 2015, the bank announced break off a merger from Yorkshire and Clydesdale business in the UK. The demerger was through initial public offering through floatation on the London stock exchange. However, the remaining shares were distributed to NABs shareholders according to Klettner (2014). Applied corporate strategies NAB growth has progressively advanced due to corporate strategies that have been initiated by the enterprise including the customer segments and the NAB market operations. Competition and the level of differentiation faced by NAB are a determinant factor altogether. Delivering value to the shareholders has been NAB main corporate goal over the years. To meet this goal, the entity has come up with strategies that have been used to measure the performance of the entity. Strong, B. (2014) indicated that over the years, the NAB has turned the customers to be advocates of financial performance with the aim of achieving the highest Net Promoter Score. Modest gains have been an achieved after employment of this corporate strategy such that in 2015, the corporation NPS priority segments improved from -18 to -16. In 2016, there was continuous improvement in customer experiences across NAB business portfolio. Customer experience across all range of products such as simplifying processes, policies, technology, and products resulted in the improvement of 500,000 customer sales and service per annum improvements. Furthermore, there has been the improvement of turnaround times for customers making their variations to their mortgages. Besides, there has been the reduction of the time taken to approve simple business loans. In addition to that, there has been reduced paperwork in the application of business loans, commercial cards and processing of business loans. Moreover, the bank has come up with a net promoter system(NPS) used to measure consumer advocacy role and also improve the understanding on offering better customer experience in the stipulated priority segments Nicholas and Donald (2015, p. 1541). NAB management have a corporate strategy that has ensured business growth in the entity from the period it was incorporated. NAB has created high-performance values aligned culture that aims at provision of a high-performance benchmark index. In the FY 2015, employee engagement for the group increased to 52%in FY 2015 from 42% in 2014. Innovation has have been a key corporate strategy towards the growth of NAB over the years. A great example is the NAB village at Melbourne. This is a platform and an innovative space that provides customers and businesses to connect with clients and on the other hand, both the customer and business can connect with each other. The value of this platform is has been demonstrated by having over 25% of the member having a banking relationship with NAB. In FY 2015, NAB has invested heavily in internet banking and inculcation of, mobile platforms in the banking industry. We have also delivered new solution inherent to innovation thus small business can lin k their banking transactions with accounting packages such as Xero (Petty 2012, p. 8). The bank has also come up with an attractive return on equity to their shareholders. In the FY 2015, statutory return on equity inherent to NAB reached 100 basis point (13.1%) when compared to FY 2014. In the same period, cash return on equity increased by 40 basis points (12%). NAB has come up with a performance framework within the Australian markets. Among the Australian units, the new framework has provided granular performance, discipline and also acts as the driver for clear accountability. Besides, the BNZ framework has been instituted to leverage learning and told from NAB. Change in an every institution is inevitable thats the reason NAB has instituted transformative investment in technology. The new Personal Banking Origination Platform (PBOP) has significantly improved approval of loans for both bankers and customer alike (Moscardo et al, 2013, p. 1).This system allows refilling of data and also enable customers to have a track of the status of their application which incl udes upload of information such as pay slips through online platforms. Criticisms of business practices pursued by NAB over the years In 1990, NAB ventured into the English market and purchased the York Shire bank. Also, the expansion continued to New Zealand when it acquired Bank of New Zealand (BNZ) as pointed out by Rehman (2015, p. 7). Notably acquisition of BNZ and later other overseas banks was not a corporate strategy, but it was a bank reaction towards other Australian banks so as to earn a code name Universal Banks the outcome of this acquisition took a toll towards growth process of this entity. In 2002, NAB was forced to offload its operation with Home side entity which resulted in a loss of US$ 2 billion. This loss was great enough to wipe out all small gains by NAB overseas Rahman (2015) points out that Although NAB has performed exemplary over the years, there have been some strategic failures that have cost the going concern of the entity. In the first quarter of 2015 FY, NAB announced demerger from Clydesdale enterprise. The move taken as an expansionist strategy and resulted in a loss of approximately A$4.2 billion. It's believed that the loss might be bigger. Demerger from the York-shire/ Clydesdale Bank marked and ended to the 30-year strategy of expansion for NAB. Environmental analysis Threats In the year 2006, NAB Enterprise received negative publicity regarding the financial services that were offering in their loan portfolio (Singh, 2015). The Centre for financial and lending rates in Sydney assorted NAB mortgage products exhibited high-interest rates. Mr. John Stewart, the NAB president, received the complaint from the Australia Bankers Association, who warned that some of NAB products are violating the financial act. Such products as mortgage plus and 4% bond issues violated the financial acts (Hamilton, 2015). In addition to that, the spread between the lending and the deposit rates were not congruent with each other. It was against the Australian financial act not to streamline bank interest rates. Evidently, NAB financial products were a grave danger to Australian aspect of investments (Klettner 2014, p. 23). Strong (2014) asserts that global brands such as NAB have a defined code of ethics that communicates what is expected of the employees and companies officials as denoted by Taylor, (2015, p. 4). Failure to observe the laid down procedures means may prompt the employee to be dismissed from the enterprise. In 2008, some NAB officials had tried to bribe the Australia bankers union executives to allow them to lend loans above 4%. Bribery is a social evil which is not allowable in the Australian culture. This instead heightened the existence of a cultural misunderstanding in the exchange processes and business transactional practice as asserted by Tran et al. (2014, p. 5). However, the enterprise intervened a subsequently dismissed the employees. On the other hand, the Australia bankers association recalled all the lend out loans and subsequently capped then at 4%. Opportunities NAB Enterprise enjoys the massive economies of scale in its operation. The enterprise market has more than 40 different parts n the world. Presently the enterprise has rolled out a plan to market its financial products into emerging economies in South America, East Africa, and Eastern Asia. After carrying out intensive market research; the enterprise introduced long-term financial services such as futures and options in Eastern Asia in the 1990s One of the major global growth strategies for NAB is advertising. Most importantly, NAB uses billboards, print, and electronic media as part of its worldwide growth strategy. Strong, (2015) denotes that, advertising in NAB was meant to convince customers on various products and services the enterprise had in store to offer. Additionally, some communicated information on constructing some societal values. This marketing method was appropriate to the Australian setting. NAB has used this strategy which has growth of financial services such as futures and stock splits in the Australian markets. Culture and leadership style Singh (2015) denoted that, NAB CEOs have used transformational leadership theory as the most efficient and effective style. Initiation if this theory was brought about by a strategist named James McGregor Burns. According to him (Singh) applicability of transformational leadership is efficient when members and leaders promote the advancement of service delivery in the NAB through morality and motivation. Tran et al., (2015) alludes that, members of the NAB leadership have to use their influence on members to change their perceptions and expectations and start working towards a common goal. NAB leaders need to identify the need for change required in the entity. To achieve this goal, he must create a vision that will act as an inspiration to the member, which bring positive attitude change to members. Murray, (2014) illustrates that, NAB leaders have cascaded customer safety and quality orientation in NAB setup. This is done by building and improvement of capacity. Creation of organizational culture communicates the vision to the members thus enhancing clinical quality and eliminating error that could negatively have an impact on customer safety. Moreover, transformational leaders may have a developmental culture of improvement that has encompassed commitment towards learning and research towards the improvement of customer safety. Although, transformational leadership has achieved a lot in NAB leadership, some changes need to be instituted such as electronic detection of errors and fraud Morison Ramsay,(2015) denoted that, evidenced based practices which are well defined should be replicable across provision of NAB financial services. Use of such established policies is key components towards organization safety and quality strategy., Ongoing and sustained improvement in the safety of the customer is a key component in communicating the vision for NAB organization. As a part of the strategy, reporting of results and subsequent meeting stakeholder and public expectations are part of the transformational leadership that promotes customer safety and strategy. If these changes are instituted leadership in the NAB would enhance efficient provision of services to customers as denoted by Tran et al., (2015, P. 2). Conclusion To sum up, it's no reasonable doubt that NAB is one the financial influencers in Australia. Although NAB has performed exemplary over the years, there have been some strategic failures that have cost the going concern of the entity. However, customer services have been enhanced through customer safety and quality orientation in NAB setup. Presently the enterprise has rolled out a plan to market its financial products into emerging economies in South America, East Africa, and Eastern Asia to act as the drive for its corporate strategies. List of references Adams, J., 2012. National Australia Green Push Big on the Cloud', American Banker, 177, 135, p. 9. Fung, J., Bain, E., Onto, J., and Harper., I 2002. A decade of internationalization: the experience of an Australian retail bank', Journal Of International Financial Markets, Institutions Money, 12, 4/5, p. 399. Klettner, A., Clarke, T., and Boersma, M., 2014. The governance of corporate sustainability, Empirical insights into the development, leadership and implementation of the responsible business strategy. Journal of Business Ethics, 122(1), 145-165. Laing, G., and Dunbar, K., 2015. EVA (TM) EPS, ROA, and ROE as Measures of Performance in Australian Banks: A Longitudinal Study. Journal of Applied Management Accounting Research, 13(1), 41. Morison, R., and Ramsay, I., 2015. An analysis of companies' business objectives. Gover Moscardo, G, Lamberton, G, Fallon, W, Lawn, P, Rowe, A, Renouf, M, 2013, Sustainability in Australian business: Principles and practice. Wiley-Blackwell. Nicholls, R., and Donald, S., 2015. It's a Small World after All, Using Social Network Analysis to Investigate Systemic Risk in the Australian Superannuation Sector. Centre for Law, Markets, and Regulation (CLMR) Research Paper Working Paper, (1541). Petty, S., 2002. Study prods banking giant to sharpen image', Media: Asia's Media Marketing Newspaper, p. 8. Rahman, K., 2015. Generic, genuine, or completely new? Branding strategies to leverage new products, Journal of Strategic Marketing, 22(1), 3-15. Rowley, D., 2014. 'National Australia Bank Group Limited' 2014, National Australia Bank Group Limited Marketing Company Profile, pp. 1-29, Business Source Premier, EBSCOhost, viewed 31 August 2016. Singh, N., 2015. Online frauds in banks with phishing. The Journal of Internet Banking, 22(7), 373-377. Strong, B., 2014. Prudential regulatory governance of the risks associated with IT multi-sourcing strategies within the Australian banking sector (Doctoral dissertation, University of Southern Queensland). Taylor, M., 2009. Struggling National Australia Bank remains acquisitive', Money Management, 23, 41, pp. 2-5. Tran, T., Nguyen, H., and Lin, C., Ton, G., 2015. Herding behavior in the Australian loan market and its impact on bank loan quality. Accounting Finance. 11(3), 273-277.

Sir Gawain and Feminism Essay Example

Sir Gawain and Feminism Essay Sir Gawain and Feminism Sir Gawain and the Green Knight is a lively Arthurian romance about a young knight of the round table who takes on the challenge of a mysterious green knight who wanders into Arthurs hall. The Green Knight asks Sir Gawain to strike him with his own axe, and in one years time he will return the blow. Time passes and Sir Gawain does everything in his power to procrastinate his impending meeting with the Green Knight. He leaves for his quest, and on Christmas day after wishing for a lace to hear mass, a shimmering castle appears in the distance and the lord of the castle welcomes Gawain inside. Little does he know, the welcoming lord is actually the Green Knight. This is the part of the story with women become involved, or should I say woman, because there is really only one who plays a large role in the story. There are others who are mentioned, or are included for smaller roles, but there is only one main character who also happens to be a female; that is my first problem with the text. We will write a custom essay sample on Sir Gawain and Feminism specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Sir Gawain and Feminism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Sir Gawain and Feminism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer I m aware that it was written in a time of courtly love, and when women werent looked at as contributors to society, but the lack of representation, not to mention the lack of good representation, is troubling. The story progresses and the Lord, whose name we learn is Lord Bertilak strikes a deal with Gawain, a sort of game, if you will. He will go hunting every day with his men and when he returns, he will trade whatever he has won that day for whatever it is that Gawain has acquired while staying at the castle. Gawain agrees to the game, nd they agree to start the next day. Their game progresses like this: Bertilak goes off to hunt and brings back some sort of kill each day, while Gawain stays home, he spends time with the beautiful lady Bertilak. She tries her best to seduce the Knight and each day succeeds in gaining kisses from him. The pals, Bertilak and Gawain exchange their winnings in a friendship reminiscent of todays bromance. That is until the final day when the Lady Bertilak convinces Gawain to let her give him her sash. Gawain of course, is ashamed of his betrayal to his friend and goes to bed nhappy. The next day Gawain is to meet the Green Knight to seal the deal, so he puts on all his armor including the green sash from Lady Bertilak. When big, bad mister Green Knight tries to cut off Sir Gawains head he cant do it. Eventually it is revealed that Lord Bertilak is actually the Green Knight himself and that the entire scheme was put together by Morgan Le Faye, the great evil sorceress mentioned in many Arthurian legends. After this, Lord Bertilak and Sir Gawain have a bro moment about how much women suck, and then go on with their lives. This leads me to my second point, throughout the entire text the women in the story are painted in a negative light. Lady Bertilak spends the whole poem attempting to seduce Sir Gawain, regardless of the fact that she has a husband or that Gawain is friends with said husband. This is regarded negatively by Gawain, and is illustrated by the language that talks about these scenes. Yet, Gawain is never once criticized for his part in the act of kissing Lady Bertilak, a married woman and the wife of his friend. The only egative impact of Gawains role in the courtly romance, is his own shame, but none 0T tne otner cnaracters Teel tne need to call nlm out on nls actions. In tne ena 0T tne story, Sir Gawain and Bertilak lament about how manipulative and deceitful women can be; they go on to discuss how women have been the down fall of many a historical men, such as Adam, Solomon, and Samson, but Gawain is never reprimanded for his actions, only for his dishonesty about the sash. The character of Morgan Le Faye is disguised as an old, ugly woman throughout the telling of the tale ntil the very end. Morgan is arguably an intelligent, yet cunning woman, because she came up the whole plot to test Gawains loyalty, but these characteristics are also played in a negative light. Any trait that a women possesses in this text, whether good or bad, is written off as bad or turned against them in some way. The men in the story are too quick to shed the negative light on the women, and not take any of the blame for themselves. The text as a whole is very enjoyable, but when looked at from feminists prospective, has a lot of problematic and troubling content.

FCTE General Knowledge Essay Sample

FCTE General Knowledge Essay SampleOne of the most important parts of college writing is choosing an FCTE general knowledge essay sample to use. This is a guide you can use to create an effective composition that will make you stand out among the competition.There are numerous ways to use a FCTE general knowledge essay sample, which I will outline below. If you wish to find more resources on essay writing, I recommend looking online for the best materials. That way, you can find all the tips you need to start writing with confidence.The first place you should look for an essay sample is in the library. Many public libraries will have a variety of samples available for you to use. They will be in the form of essays. These may be essays written by past students or teachers from the past.In addition to the library, you may want to check out your high school or college's writing center. These centers are great because they will have both teacher's and student's writing on display. Both t ypes of writers will benefit from the room setting up a room where they can review their work, thus giving them an idea of how their essays may read in front of others.A website that you can use to find an FCTE general knowledge essay sample is the University Writing Center. You can find their samples online at the website, although many of the lessons there are free. Here, you can find not only the classroom essays you need to write, but also some freelance essay writing jobs.Your college is also a great place to look for an FCTE general knowledge essay sample. Some universities will let you access their essay writing database. This will give you an idea of the type of essay samples you can expect to receive when you submit your assignment.Finally, if you know someone who has already used an FCTE essay writing guide, you can get a good overall idea of what the guide covers. If you don't know anyone who has used an FCTE guide, you may want to create a discussion board for students t o discuss the material that you will be studying. It is always good to have a resource available in case students want to learn more about the topic that you are writing about.Using an FCTE general knowledge essay sample is very essential for all essays. It will help you with the introduction and the conclusion. It will also help you answer any questions that students may have.

Six Degrees of Separation Essay Example

Six Degrees of Separation Essay Example Six Degrees of Separation Paper Six Degrees of Separation Paper When we were given time to write our essay I did not pick a text which I had a clear understanding of and I had trouble finding evidence to support my ideas. I also feel like I had trouble expressing and giving strong supporting evidence to my idea. I will also attempt to create a better thesis so that my idea is strong and specific. Individuals may take different paths to achieve a goal while using others for their own selfish needs, while trying to achieve the goal. Characters may get lost along the way and the influence the individual has on others will vary. In the play Six Degrees of Separation, Guard creates a character whose entire life is seen as a performance seen by the audience and creates difference influences on other characters as he creates a mask for himself and enters someone elses in-order to perform in front of others to obtain his ambition of being in the spotlight. An individuals motivation in pursuing their goals through methods of manipulation and fraud can be seen when Paul enters Flan and Louisa house. Paul had entered someone elses life in-order to gain personal satisfaction; the feeling of being in the spotlight was something he always wanted. The impact Paul had on Louisa was giving meaningful connections, all the knowledge she obtained has no meaning. She has color, all the world experience, and has material possessions but she realizes that theres no structure in this. All of this knowledge has no Impact on her; it Just serves as an experience unlike a certain color to a painting which is worth something. Although Louisa did not show a change In her feelings towards her family, she showed a shift In her character when she had a fight with Flan which brought out her individual feelings with her experiences with Paul instead of using the story as an anecdote like Flan. Paul has entered many different families and he enjoyed staying with the Sidestrokes the most because they gave Paul the attention he wanted because the entire night, Paul cooked for them, told them stories, the entire time he was being watched and he enjoyed that which Is why he chose to Impact Louisa.

High School Journals English 1 for lesson 5 and 6 Essay

High School Journals English 1 for lesson 5 and 6 - Essay Example We are more than satisfied. You taught her things to do, how to behave. She's more manageable, cleaner. Annie Sullivan: Cleaner? Captain Arthur Keller: Well, we say cleanliness is next to godliness. Annie Sullivan: Cleanliness is next to nothing! Give me more time with her. Captain Arthur Keller: Look, what's she spelling? Teaching a dog to spell? The dog doesn't know what she means any more than she knows what you mean, Miss Sullivan. I think you ask too much of her and yourself. God may not have meant Helen to have the eyes you speak of. Annie Sullivan: I mean her to." This section of the play is informative in a number of ways. Firstly, it shows how Captain Arthur Keller feels towards his daughter, describing her as a 'dog'. It illustrates the attitudes of people at the time towards people who are deaf, blind and mute, and allows the achievements of Helen Keller to seem even more amazing than they previously did. Helen Keller survived and accomplished a lot despite this negative a ttitude from her father. The determination of Annie Sullivan is also illustrated well here, as she demands another week with Keller to help improve her spelling and other skills. She demands this time despite the protests of her boss, and is determined that Keller should be able to learn all the skills available to other children. It was the determination of Annie Sullivan against all odds that has allowed the development of Helen Keller into the famous figure she is today. Lesson 5 Journal Entry 3 The theme I have chosen for my interpretive essay on The Miracle Worker is perception. The main role of perception in this play is that it is a contrast between someone without typical perception, Helen Keller, and those around her with normal perception. It is about how the characters in the play assume that Keller cannot learn language because of her deafness, blindness and muteness. The perception of Keller also changes because Annie Sullivan shows that it is possible for someone with these setbacks to possess language and become involved in daily life. Lesson 5 Journal Entry 4 This entry is written from the perspective of Anagnos. Today, I awoke and performed my daily ablutions before walking to the Perkin's Institute for the Blind. I have a meeting with Annie today, someone who I placed into the home of a girl who is not only blind, but deaf and mute; Helen Keller. She's a highly intelligent girl with a lot to give as governess, although she tends to have a high opinion of herself and believe she can work miracles. It is both a blessing and a curse to have someone so dedicated working with the blind, as she gets rather frustrated when she cannot complete the task she has set herself, something which occurs frequently when working with other people, particularly young people. Annie today speaks to me of how Captain Arthur Keller, Helen's father, will not allow her to work with Helen longer, although she feels that she has something more to give to the child. It' s upsetting to see Annie might fail at her job, but I placed her in this household for a reason. She has to do as the Captain wishes, although she does present a good number of reasons why she should stay and be allowed further interaction with the girl. This is an example of the determination that I mentioned earlier. It will be interesting to see how this case progresses. Lesson 5 Journal Entry 5 The following timeline is based on how the perception of the world for Helen Keller has changed

Unit 3 Discussion Board Essay Example | Topics and Well Written Essays - 500 words - 2

Unit 3 Discussion Board - Essay Example our seafood products so that not only we provide tasty sea food but also the healthy and fresh food which can be taken as an alternative to the mainstream food supplies. Based on this, our core strategies include value proposition as well as the product positioning. As discussed our main focus will be on creating value added seafood products therefore based on this proposition, we intend to add value to the processed seafood by making various seafood dishes and prepare them as ready to cook products. It is because of this fact that we are planning to sell fresh and preserved Fish, Frozen seafood, Processed and Canned Seafood, Preserved and Frozen oven ready fish dishes for modern food service. The value proposition in this whole product will be the perceived health benefits which a customer can enjoy by eating white meat. Backed by latest research, we will market our product based on the idea that eating seafood is not only healthy but it can also provide great taste when cooked and processed in our way. Regarding the product positioning, as discussed earlier that we are intending to target the hospitality sector of UAE therefore, there will be two channels involved in carrying out our strategy. Firstly, we will target the hotels which will be selling our product and secondly, we intend to open our own stores cum restaurants which will be used to sell our product range. Since this will be an international venture and product positioning in international market require that products can be evoked and distributed as bundles of attribute capable of generating benefits for the customer (Johansson, 1985) therefore we believe that our product will include an intangible perceived benefits to the customer in terms of taste and healthy